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The Giannini Politics Update 6th Edition

10/17/2018

 
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By Ishaan Bhattacharya

Welcome back to the Giannini Politics Update! Today we’ll be discussing one current event. We will talk about the criticism over Nike’s inclusion of  Colin Kaepernick, a controversial NFL player, in a new ad campaign.

    
Recently a new ad campaign for Nike, a company worth over $90 billion, sparked controversy for including a contentious football player, Colin Kaepernick. Kaepernick has not played in an NFL game in over a year, but has attracted attention to himself for kneeling during the national anthem in multiple NFL games when he was a player. Nike announced that Kaepernick is one of the athletes helping memorialize the 30th anniversary of the brand’s iconic slogan: “Just do it”. The ad features a black-and-white close-up of Kaepernick’s face with the words, “Believe in something. Even if it means sacrificing everything” — a reference to Kaepernick’s lawsuit against the NFL for purportedly conniving to keep the former San Francisco 49ers quarterback out of the league over his protests against police brutality. As a reaction to Nike’s ad campaign, people are destroying their Nike apparel and declaring a boycott over already purchased attire — all in the name of castigating Kaepernick, the newest face of Nike’s “Just Do It” campaign.


​Unsurprisingly, this boycott has attracted the attention of our president Donald J. Trump, who recently tweeted a reaction to this issue saying, “
Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!” This may be a contributing factor to the fact that shares of Nike (NKE) fell nearly 3% recently.


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